Consumerism

So the fundamentals of marketing start with consumerism. The idea of basing your marketing strategy around consumers' evolving preferences and needs. This comes in the form of status-symbol brands and luxury items. Even though this idea brings in so much revenue, the side effects include a self-focused culture, judgmental-ness based upon status symbols, and brand relationships as substitutes for human relationships. The relationship most brands build with their consumers today are mostly flash and bang entertainment brands that simply induce the consumer to purchase. Well we can't really blame a business for doing that.

I'm working on a theory to not rid, but improve the relationship a brand develops with its consumers. One of the more healthy types of relationships that I have personally witnessed in my life include relationships where you can learn from one another. I am thinking of evolving the current brand consumer relationships to more of a nurturing relationship, bettering consumers' overall state of mind. I would think a more teaching-like relationship will be a better brand approach to consumers.

Of course the first red flag that goes up would be consumers' tendency to rebel, due to their current irreverent nature. It seems that this idea just doesn't sell to consumers. But on the other hand, looking at one of the most famous campaigns - Dove Real Beauty, it was a more nurturing idea to help consumers see the light. It goes to show, that it really depends on the consumers to see whether or not you can pull the idea off.